Paul Heyman’s “Heyman Hustle” Brand Signs Distribution Deal with Yahoo Blog

Paul Heyman

– The Wrap reports that Paul Heyman’s “Heyman Hustle” company has signed a distribution deal with Yahoo Sports. Heyman’s brand will begin creating exclusive content for Yahoo’s Turnstile blog in time for WrestleMania 32 in a few weeks.

Yahoo Studios will also produce “A Day in the Life of the Advocate,” which will look at how Heyman balances his public persona life managing Brock Lesnar with the daily requirements of his “Looking4Larry” marketing agency.

Heyman commented:

“[Yahoo] reached out to me and they wanted to do something that starts on the Turnstile blog with some wrestling content, but also then expands throughout Yahoo. It became a distribution deal for all things Paul Heyman, Heyman Hustle and the Looking4Larry agency.”

The partnership will also feature several well-known YouTube stars, according to The Wrap.

John Cena Run-In at WrestleMania 32?, Possible WrestleMania 33 Match, WWE Star Gets Heat Over News Leak, Vince and HHH at Odds Over Huge WWE Debut, Lesnar and Top WWE Star Upset, Sting at WrestleMania 32?, WWE Face Turn Plans, Former TNA Star to WWE?, Big Update on WWE’s Plans for Braun Strowman, Rollins and Cena WWE Return Updates, Tyson Kidd Retiring?, Who Was Recently KICKED OUT of the Locker Room?, Must See New Lana & AJ Lee & Maryse, Lots of New GIFs & Exclusives, More