– We noted earlier this week that John Cena revealed during the live WWE Network podcast with Chris Jericho that he was close enough to turning heel during his first feud with The Rock that he recoded new theme music and had new gear made.
Cena reportedly spent $5,000 on having new gear made but then canceled the order before it was made. Cena told the seamstress he ordered from, Sue Kotulski, to use the money for new outfits for WWE developmental talents instead of giving him a refund.
Cena came to developmental in Tampa at that time and told the same story and some in developmental unofficially created what they dubbed The Cena Scholarship. Each month, the campaign saw WWE developmental coaches vote on who the most outstanding talents of the month were. That talent would then get a $500 credit towards having new gear made by Kotulski.
Source: Wrestling Observer Newsletter