John Cena on Extending the WWE Brand Through Other Outlets, FOX’s American Grit, WWE Version

John Cena

– The Asbury Park Press has an article on another media call John Cena did today to promote FOX’s American Grit reality competition, which airs the second episode tomorrow night. Check out the full article at this link. Below are a few highlights:

Possibly doing a second season of American Grit:

“I would love to do another season of American Grit. I would love to be talking to you about Season 10 of ‘American Grit’ because I truly love what the show stands for.”

A WWE version of American Grit:

“I think the possibilities of this show are limitless because of what it is based on: You will be put in a certain area of the Earth, you will work with a team as best you can and, at one point or another, your resolve will be tested. Any single human being can fit in that category. I think it would be unbelievable television to have a WWE version of American Grit.”

Cena’s increasingly eclectic entertainment portfolio:

“My mission statement has always been the same: How can I extend the WWE brand as large as I possibly can? After close to 15 years of consistently competing nearly every single day, I don’t want to say I’ve exhausted that resource, but it’s also time to take opportunities elsewhere when they can possibly broaden the outreach of the brand. An opportunity like this, an opportunity like the ‘Today’ show are wonderful places to showcase the different facets of what goes into performing in the WWE.”

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