The headbutt spot between Vince McMahon and Kevin Owens was done to get Vince to get busted open, according to Dave Meltzer in the Wrestling Observer Newsletter. It was speculated that Vince bladed before the segment and covered it up with nu-skin, which would lead to the wound re-opening with a lot of blood.
Meltzer confirmed last night on Wrestling Observer Radio that it was indeed what happened, however, it is believed that Vince used Vaseline instead of nu-skin to cover the cut. Meltzer added that the original plan was for Stephanie McMahon to come to the ring with a towel. Vince was supposed to be bleeding all over the towel, which is why she came out.
WWE.com issued a storyline update on Vince on Wednesday, stating that following the attack, he did not give comment and refused to be looked at by medical staff.
Meltzer felt the angle was reckless, noting that Vince’s memory “is really bad now.” He hopes that Vince doesn’t pay for it sooner or later.